Essays i wrote for school application #4

Communication is a fine combination of art and science, although there are various ways to deliver the messages, not all methods are effective. And the importance of communication between any business and its customers cannot be overstated.

Besides customers, many times business also has to communicate with general public for events like advertising and public relation campaigns, or in more unfortunate events like damage control when its product/service involved in any undesirable matters. Effective communication is crucial to the success of such endeavors.

Working in a large organization, I have come to realize the importance of internal communication too. Just as a modern manager must be able to communicate with people of diverse cultural background, in the same sense, he must also be able to communicate effectively with the various members of other departments of the company. Each year, Multinational Corporations invest millions of dollar on both external public relation and internal organization effectiveness improvement. However, without sufficient planning and effective communication, this investment would not be put to good use.

The importance of these working practices has inspired me to focus my short-term career goal in organizational effectiveness. In this area I would concentrate on dealing specifically with internal communication management strategies within a Multinational Corporation. This work experience would develop my analytical and organizational skills. In the longer term, it should assist my ambition to pursue a career as a communications or public relations executive. To achieve this goal, I believe a sound knowledge of all aspects of business is indispensable. To deliver a good work in communication, an effort must be made to match the company organizational goals to the expectations of customers. It is vital that each communication is clear and cannot be misunderstood. Because the audience continually remains open to new ideas and methods, a clear and concise objective should be formulated in all communication. Fundamentally, all aspects of business should be fully understood to be able to bridge the interest of the staff and customers. Therefore, the acquisition of skills in management related work practices is of paramount importance to me.

xxxx class, with its diverse student body, is the place where new ideas are generated and debated during the course time. And after graduation, it is also important to keeps a network of people from different industries and experiences to be able to explore perspectives from different points of view. Therefore, I see an xxxx education will ensure my successful beginning as a global worker in the communication industry.